Search Engine Marketing (SEM)

Once you have maximised the opportunity to gain ‘organic’ traffic through SEO strategies, you may like to consider allocating some of your marketing budget towards soliciting ‘paid search’ traffic.  Search Engine Marketing consists of a combination of both organic search result strategy (SEO) combined with paid advertisements.  

Whereas other SEO strategies take time to work, the method of using both pay per click, and SEO can speed things up a bit and is the best way to get maximum exposure to your target audience.  Once implemented, it will be a long- term marketing solution for your business.

Pay Per Click (PPC) Campaigns

PPC or pay-per-click is an advertising model used on search engines, advertising networks, and content websites/blogs where advertisers only pay when users actually click on their ad to visit their website.

Google Adwords PPC Campaign

We can set up and run a campaign for your website, backed up with all of the keyword research we have already done.  We will experiment with different ads, different bidding strategies and different targeted keywords until we start to see consistent results, then we will give you the option to pick up the pace and run larger campaigns or leave as is. 
 
How We Achieve Your Goals:
• Consultation
• Research
• Implement "Trial" Pay Per Click campaign
• Analysis of pay per click, and refinement of campaign
• Cost management
• Ongoing monitoring of campaign, to ensure strength and market share.
• At the same time as this, optimising your website to attract organic search traffic.
 
 

Please contact our Sunshine Coast office to discuss set-up and monthly fees for PPC campaigns.